Bedford, NH — Better Homes and Gardens Real Estate The Masiello Group is proud to announce that its Marketing Team, led by Cara Tachibana, Chief Marketing Officer, has been named the recipient of the 2025 Better Homes and Gardens Real Estate Marketing Award, recognizing excellence in creativity, brand alignment, and strategic execution across the national network. 

Each year, Better Homes and Gardens Real Estate honors one company and one sales associate or team whose marketing efforts have significantly advanced their business through innovation, measurable impact, and outstanding brand representation. 

Elevating a National Message Through Local Authenticity 

This October in Nashville, Tennessee at the 2025 Better Homes and Gardens Real Estate Retreat, The Masiello Group was recognized for its exceptional commitment to brand alignment and creativity through the adoption and elevation of the national “Nobody Knows Homes Better™” campaign. Building upon the strength of that message, the team introduced a powerful regional extension: “We Know New England.” 

The locally inspired messaging unified all 25+ offices across Maine, New Hampshire, and Vermont as well as their Massachusetts partner capturing what The Masiello Group has represented for more than 50 years; trusted local expertise, deep community ties, and an authentic understanding of the people and places of New England. 

“While the national campaign provided a strong foundation, the marketing team saw an opportunity to create something that would resonate more deeply with the people and places we serve,” said Joanne Goguen, CEO of Better Homes and Gardens Real Estate The Masiello Group, who nominated the team for the award. “We Know New England has become the company’s guiding principle throughout every interaction.” 

A Unified Message Across Every Channel 

This new tagline was deployed across every major marketing channel including listing materials, digital advertising, recruiting content, agent toolkits, internal communications, and social media. The Masiello Group agents were equipped with branded templates and customizable marketing assets to carry the message consistently into their local markets. 

This cross-platform integration strengthened engagement, reinforced brand loyalty, and set The Masiello Group apart in an increasingly competitive marketplace. The campaign’s success was reflected in measurable outcomes, from increased listing engagement and stronger agent adoption of marketing tools to improved recruitment results from real estate agents seeking a brand with both national reach and local relevance. 

 

 

A Win for Creativity, Consistency, and Community 

By uniting national strength with regional authenticity, The Masiello Group has advanced the Better Homes and Gardens Real Estate brand in a way that honors the past, reflects the present, and positions the company for continued leadership in the future. 

The Masiello Group extends heartfelt congratulations to its Marketing Team for their vision, innovation, and dedication to excellence. Being selected as this year’s Better Homes and Gardens Real Estate Marketing Award recipient is both an honor and a testament to their ongoing commitment to elevating the brand, empowering agents, and connecting with the communities we proudly serve.